Creative entrepreneurs come to Etsy to build businesses around their craft. Our ambition is to make Etsy the best place for them to do that. Strengthening that trust means listening to sellers throughout the year and acting on what we hear, so they have the tools, insights, and support to grow.
Last week, we welcomed more than 30 sellers to our Brooklyn headquarters for Etsy Up Close, our annual in-person seller event. I joined other Etsy leaders to share where we’re headed and hear directly from sellers about what they need from us. We continued that conversation with our broader seller community through Etsy Up, our annual virtual event for sellers around the world, which featured practical holiday strategies, updates on Etsy tools and features, and insights from Etsy leaders and fellow sellers. You can watch the recording on the Etsy Up event page.
What we hear in these forums and in conversations throughout the year shapes Newly Crafted, our quarterly roundup of updates for sellers. The latest edition includes improvements to listing creation, shared shop access, shop insights and other seller tools. Each is intended to make the work behind a shop easier, so sellers can spend more time creating and connecting with buyers. The full update is copied below, and you can find more Newly Crafted content in our Help Center.
The upcoming holiday season is an important test of how well we’re partnering with sellers. We want them to feel prepared for the months ahead, and confident that Etsy will keep investing in their success long after the season ends. What we hear from sellers will continue to shape the decisions we make and the experiences we build for them.
September 2026
Updates to help make your shop easier to run
More ways to create and manage listings
We’ve been improving the listing experience to help you spend less time on setup, collect the information you need from buyers, and manage your listings more easily. Updates include:
- Create listings faster with the quick list form: Spend less time on repetitive setup while creating your listing. We’re testing a new form that suggests titles, tags, attributes, and more for your review and edits based on the photos and descriptions you provide. We’re testing this feature with a limited number of sellers and gradually expanding access.
- Get more control over custom options: Create and manage personalized listings more easily with improvements to custom options fields (formerly called personalization). Charge for personalized text, reuse custom options across listings, make bulk changes, and manage custom options on the web or in the Etsy Seller app.
- Add a third variation: Add up to three distinct variations, like size, color, and style, to make choices clearer for buyers and reduce the need for follow-up messages or custom instructions.
Shared access to your shop
As your shop grows, you might get help from a family member, business partner, or seasonal assistant. We’ve heard from sellers that you want a better way to share the work of running your shop, so we built shared access with that feedback in mind.
Invite team members to sign in with their own Etsy accounts so they can help manage your shop while you keep control of your account and sensitive financial information.
A clearer view of your finances
We’ve updated your payment account to give you a clearer view of your finances, from sale to payout, without the extra digging. You can now:
- See a detailed breakdown of your balances: Your payment account now separates your current, pending, and total balances, and includes your deposit status. This helps you quickly see what’s available now, what’s still processing, and whether anything needs your attention before your next payout.
- Track fees and earnings together: Sale-related fees stay grouped with the earnings from that sale instead of being deducted right away, giving you a clearer view of what you’ll receive from each order.
- [Coming soon] Find transaction statuses faster: Your transaction history will be organized into total, current, and pending tabs, so you can quickly track the status of your transactions.
- [Coming soon] Understand your sales at a glance: Each sale in your transaction history will be expandable to show a breakdown of its associated fees and other details.
Expanded listing appeals
If you believe a listing was removed in error, an appeal gives you the opportunity to ask Etsy to review the decision, share additional context with our team, and potentially restore your listing.
We’re expanding listing appeals across more policy areas and to more sellers. By the end of 2026, all sellers will have access to appeals across most policy areas.
Before creating a replacement listing for a removed item, review your appeal options on the Policy Violations page.
Easier Etsy Ads management
Managing a large Etsy Ads catalog is getting easier. If you advertise a large number of listings with Etsy Ads, you can now use ad groups to organize them around what matters to your business, like best-selling or new listings.
Add multiple listings to an ad group at once, then filter by group to manage and track their performance in one place.
Ongoing improvements to the Community Hub
We’re continuing to improve the Community Hub based on seller feedback, including usability updates and platform enhancements. Recent changes are outlined in the Community Hub Release Notes. We encourage you to continue sharing your feedback about the Hub through our survey.
Updates to support your shop’s growth
New ways to understand your shop and plan what’s next
We’ve been improving your stats and insights tools to help you understand what’s happening in your shop, learn more about what buyers want, and decide where to focus next. Here’s what’s new:
- Get faster, more dependable shop stats: We’ve made improvements so your stats load faster, traffic data refreshes sooner, and you can more reliably access your full history of stats, even if your shop has a high volume of data.
- Compare your key metrics side by side: We’re introducing new graphs in your shop stats that let you compare visits, orders, conversion rate, and revenue over the same time period, making it easier to spot changes and trends. This feature is rolling out gradually, so availability may vary as we expand access to more sellers.
- Explore personalized recommendations in Marketplace Insights: See search terms that are relevant to your shop and frequently searched by buyers. Use these recommendations to connect your existing inventory to what buyers are searching for or get ideas for new listings you might add. This feature is currently being tested and may not be available to all sellers.
- Dig deeper with Stats assistant: We’re expanding the beta of our AI-powered Stats assistant, which uses your shop data to provide personalized answers to questions about your stats. Ask what may be behind a slowdown in sales, explore what’s working well, or get suggestions on where you might focus next as you grow your shop. Don’t have access yet? Let us know if you’re interested in trying the expanded beta.
More ways for shoppers to discover your shop
We’re introducing new shopping experiences designed to help buyers discover relevant items and learn more about the sellers behind them. Updates include:
- More local discovery: New search options let shoppers find items that ship from their area, including a Ships from [Country/City] filter and a Support makers near you option that appears when searching on Etsy.com desktop, making it easier for local shoppers to discover your shop and listings.
- A closer look at your shop in search: Enhanced seller previews, including your name, shop name, Etsy tenure, sales, and shop location, give buyers more context about who you are and what you make, right from search results.
A new way for buyers to enjoy digital items after checkout
We’re testing an experience that lets buyers turn eligible digital purchases into physical prints, sold, printed, and fulfilled by a third-party print-on-demand provider, on Etsy.
After purchasing select digital items, buyers can choose from available print options and complete a separate checkout for the physical item. You won’t be responsible for producing or shipping the order.
The goal is to make it easier for buyers to enjoy your digital designs, without adding fulfillment work for you.
Eligible sellers are included in this test automatically. You can opt out any time.
