Overview Etsy will pay eligible creators in the Etsy Creator Collective program on Rakuten Advertising for qualifying posts published during the challenge period. Payouts are made as a cash bonus through Rakuten, not as gift cards.
Challenge period Posts must go live between October 15, 2026, and November 15, 2026. Submissions are due by November 15, 2026, 11:59 PM ET.
Who can participate
- Open to active publishers in good standing in the Etsy Creator Collective program on Rakuten Advertising in the United States.
- Participants must be 18+.
- Posts must be published from a public social account that is authenticated and registered in the participant’s Rakuten Advertising publisher account.
Qualifying posts
- Maximum 2 qualifying posts per publisher account.
- In-feed posts only (e.g., Instagram feed posts, Reels, TikTok videos). Stories and other ephemeral formats do not qualify.
- Content must be themed around Early Gifting and/or Friendsgiving (including Thanksgiving). Etsy has sole discretion over what qualifies, based on the criteria in these requirements.
- Posts must feature Etsy items and include an Etsy affiliate tracking link. Third-party or non-affiliate links are not eligible.
- Posts must tag @Etsy and include #EtsyCreatorCollective and #ad. #Ad must be placed at the beginning of any post captions.
- Posts must follow the Etsy Content Policy.
- Content must be original, must not infringe third-party rights, and must remain live and public through December 15, 2026, to receive payout.
Submission and review
- Posts must be submitted through the official submission form by the deadline.
- Etsy will review submissions for eligibility. Etsy’s decisions on eligibility are final.
- Etsy may disqualify posts or participants for violating these requirements, the content policy, or the Rakuten/Etsy Creator Collective program terms.
Payout
- Payment is made through Rakuten Advertising to the publisher account in USD.
- Amount: $25 per qualifying post, up to two posts (i.e., $50) per publisher account.
- Payments will be issued by December 15, 2026, subject to Rakuten’s standard payment terms and thresholds.
- Participants are responsible for any applicable taxes.
Disclaimer: This is not a contest or sweepstakes; there are no winners. Every post meeting the above criteria, as determined by Etsy in its sole discretion, will be paid, subject to the two-post per person maximum.
Last updated on Oct 14, 2026