This policy was published on November 16, 2026, and will take effect on December 16, 2026. The previous version of this policy can be viewed here.
In this policy, we'll refer to Etsy.com as the "Site" and Etsy's mobile applications as the "Apps." We'll refer to the Site, the Apps, Pattern by Etsy, Etsy Payments, and our other services collectively as the "Services." Etsy, Inc. and Etsy Ireland UC are referred to as "Etsy" throughout this policy. We’ll refer to cookies and similar technologies collectively as “Cookie Technologies.”
This policy explains how we use Cookie Technologies and the choices you have. Except as otherwise stated in this policy, the Privacy Policy will apply to our processing of the data that we collect via cookies. This policy should be read alongside our Cookies & Similar Technologies Disclosures.
1. Types of Cookie Technologies
Cookies
Cookies are small data files sent from a server to your web browser. They are stored in your browser’s cache and allow a website or a third party to recognize your browser. There are three primary types of cookies:
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Session cookies are specific to a particular visit and carry information as you view different pages so you don’t have to re-enter information every time you change pages or attempt to checkout. Session cookies generally expire and delete themselves automatically in a short period of time like after you leave the Site or when you close your web browser.
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Persistent cookies remember certain information about your preferences for viewing the site, and allow Etsy to recognize you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.
- Third-party cookies are placed by partners other than Etsy that provide services to us or otherwise work with us, and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie.
Cookies store data about your use of Etsy’s websites, apps, and Services, and they are helpful because they allow us to help Etsy function and customize your experience. Etsy partners may also use cookies for certain purposes, outlined further below (see Interest-based Ads & Marketing Services below). You can configure your desktop or mobile browser's settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies (see Managing Your Cookie Technology Preferences below).
Similar Technologies
In addition to cookies, Etsy uses similar technologies on the web or in mobile ecosystems, including:
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Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are rendered invisibly on web pages when you open a page.
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Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.
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UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which ad, page, or publisher sent the user to the receiving website.
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Application SDKs: These are mobile application third-party software development kits that are embedded in the Apps (and are used in many mobile applications). These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.
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Local Storage Objects: These are sets of data that can be stored on your browser by a site or app. They can be used to maintain preferences, your activity on the site or app, or even the state or settings of a site or an app.
- Internet of Things identifiers: Like mobile identifiers, internet-connected devices such as voice-activated assistants or smart TVs may send identifiers and other data to web browsers or mobile SDKs.
You can find a description of the cookies and other technologies used by Etsy and third parties in our Cookies & Similar Technologies Disclosures.
2. Purposes
Etsy uses Cookie Technologies to recognize your logged-in state on Etsy, to understand what items and content members and visitors are interested in, to make Etsy’s Site function for you, and to help your browsing experience and use of the Site, Services, and Apps feel more customized. More generally, Etsy uses Cookie Technologies for the following.
Security and Authentication (Strictly Necessary)
Some Cookie Technologies are necessary and vital to ensuring that Etsy works properly for visitors and members, such as maintaining the security, safety, and integrity of the Site, authenticating and logging into Etsy (including remembering permissions and consents you have granted), and ensuring the ability to securely complete transactions.
Account and User Preferences
Some technologies are used to remember your account and preferences over time. These technologies, for example, keep you logged in when returning to Etsy, maintain your choices within Etsy features and how you want Etsy to appear (including keeping track of your preferred language and country), and customize content based on how you use Etsy.
Social Networks
Some technologies help you to interact with social networks you are signed into while using the Services. These can, for example, help you share content with the social network, log in with the social network, and support other features you employ with the social network, or that are allowed in the social network’s privacy policy. These may be set and controlled by the social networks, and your preferences with those social networks.
Social networks may also work with Etsy or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network. You can find more information on specific social media tools and widgets in our Cookies & Similar Technologies Disclosures.
Performance and Analytics
Some technologies help provide performance data on how the Services are functioning in order to improve Etsy and the Services. We use these kinds of Cookie Technologies to:
- collect information on how the Sites and Apps are functioning and their speed in order optimize the Sites and Apps and improve your experience on Etsy;
- detect and gather reporting on bugs on the Sites and Apps;
- help understand how the Services are used by the community, including through:
- Google Analytics – Etsy uses Google Analytics to understand how people use the Site and Apps, analyze which parts of our Sites and Apps people find most useful and engaging, and identify features that could be improved. To learn more about Google Analytics, see the Google Analytics Help Center.
- Meta App Events – Meta App Events allows us to keep track of actions that occur in our Sites and Apps such as app installs and purchase events. For more information on Meta App Events, click here.
- Fullstory – Fullstory is a session replay tool that captures data from our users’ and visitors’ on-site experience, allowing Etsy to view how such individuals interact with the Site. To learn more about Fullstory, click here.
To learn how to opt out of these types of analytics cookies, see Managing your Cookie Technology Preferences at the bottom of this policy.
Interest-based Ads & Marketing Services
Etsy partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about the ads you see and click when you visit Etsy, the Apps, and affiliated sites or to show you ads on and off Etsy. These Cookie Technologies provide different kinds of functionality including:
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Frequency capping: limits the number of times a user’s browser or mobile device displays the same ad;
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Attribution tracking: estimates which ad or marketing source brought someone to Etsy, or determines which marketing source led to actions like a visit or a purchase;
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Remarketing and retargeting: shows relevant ads to an audience based on prior shopping and browsing patterns on Etsy. For retargeting, data from Google Analytics may be combined with Etsy’s first-party data and third-party cookies (like Google’s advertising cookies) as permitted by Google’s and Etsy’s respective policies;
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Audience targeting: refers to targeting ads to a large audience based on the audience’s known or inferred demographics. Etsy may share hashed identifiers that represent an email address or name, along with other information you provide to us such as approximate location, birthday and/or phone number, with partners such as Google and/or Meta so they can provide Etsy with audiences interested in specific types of products and services. Google and/or Meta will only provide this information, and can only identify you, based on their separate policies and agreements with their users. Etsy’s Cookies and Similar Technologies Disclosures provide more information; and
- Cross-device recognition: recognizes actions across multiple devices or browsers. These technologies allow a partner to recognize your computer, mobile device or network device (like an IoT device such as a voice-activated assistant or smart TV), each time you visit the Sites or Apps or other websites and mobile applications based on data like a cookie, your IP address, or device ID. These technologies also may allow us or a third party to recognize you, either from a single device or across devices, over time.
Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful ads. In some cases, this information may have non-marketing performance analytics uses as well.
Third-party service providers are subject to applicable laws, self-regulatory programs, and Etsy’s contractual data protection requirements where applicable. Etsy does not have control over these third parties, who each have their own privacy policies and privacy practices. You can learn more about how to exercise control and choice over the personal information collected about you in the Opt-out of Third-Party Networks section below. Etsy adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioural Advertising.
3. Managing Your Cookie Technology Preferences
You have the ability to control the use of certain Cookie Technologies. You can opt out of third party marketing cookies and similar technologies via the Privacy Settings link available at the bottom of most Etsy site pages. You can also manage your Etsy marketing preferences in your account settings. Information on some third party privacy policies and opt-out processes can be found in our Cookies & Similar Technologies Disclosures.
Opt-out of Third-Party Networks
If you do not wish to have your personal information used for the purpose of serving you targeted advertisements, you may exercise your preferences as described below. Please note this does not stop you from being served ads and you will continue to see generic ads. If you reject or block cookies in your browser settings, you will not be able to fully take advantage of Etsy's Services.
You can learn more about managing your preferences for ads online, particularly for many third-party advertising networks, through resources from the Digital Advertising Alliance at https://youradchoices.com/control or the Network Advertising Initiative at https://optout.networkadvertising.org or if you are located in the European Union click at https://www.youronlinechoices.eu/.
Opt-in and Opt-out for Browsers
In addition, when you use Etsy via a browser, you can change your web browser's settings to reflect your cookie preferences. Each browser is a little different, but usually these settings are under the "options" or "preferences" menu. The links below provide information about cookie settings for the browsers supported by Etsy:
Google Analytics Opt-out
For Google Analytics Advertising Features, you can opt-out through Google Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's consumer opt-out listed above). Google also provides a Google Analytics opt-out plug-in for the web.
Third-Party Tools
Various third parties provide browser plug-ins and apps that can help provide you information on and limit or block third-party cookies, web beacons, and some Javascript-based technologies. Etsy cannot vouch for the efficacy of a particular third-party product, but popular products include Ghostery and AdBlock Plus.
Both Google and Meta provide tools to control use of advertising on their respective platforms, including advertising on and with Etsy. More information can be found in your account settings on the respective platforms, including in Google’s Privacy Center and in Meta's Ad Settings.
Mobile and Third Party Device Opt-out
If you access Etsy through the Apps, you can control the use of your information for interest-based advertising on an iOS or Android device. On an iOS device, you may have the option to select "Ask App Not to Track" or “Limit Ad Tracking” in the privacy section of your Settings. On Android devices you can customize your ads privacy using the controls available in the Google Settings app. On each platform, your choices will not prevent you from seeing ads and do not limit all collection or use of data. Even when these controls are enabled, we and our partners may still use data for measurement, analytics, security, fraud prevention, and non-advertising purposes.
For third party IoT devices such as voice activated assistants or smart TVs, consult with the manufacturer and/or service provider for the opt out mechanism for their respective devices and services.
4. Contact Us
If you have questions about the use of Cookie Technologies at Etsy, please see the “Contact” section of Etsy’s Privacy Policy.
Last updated on Oct 26, 2026