Play Cupid like a pro with a little help from some of our favorite small shops.
Sure, you could play it safe with a generic heart-shaped box of chocolates, but where’s the fun in that? This year, we’re leveling up our gifting game and showering all the loves of our life with one-of-a-kind Valentine’s gifts as special as they are, straight from small businesses on Etsy. After all, our favorite people put their hearts into everything they do, so it only makes sense to get them a gift from an independent seller who does the same.
We’re talking a cheerful ceramic planter for your green-thumbed galentine, a cozy bathrobe as cuddly as your mom, or a handsome, handcrafted apron for your home-cooking cutie to help them live their best chef life. Keep scrolling for unique Valentine’s Day ideas, including gifts for her, gifts for him, and gifts for the littlest members of your crew—plus a whole host of affordable Valentine’s Day gifts under $50*. And, remember, self-love is just as important, so we'll be treating ourselves to a little Valentine’s gift, just because—and we encourage you to join us!
Valentine’s Day gifts for him
Sometimes he's sweet, sometimes he's spicy, and sometimes he makes us laugh until we cry. From our partners to our dads and wacky uncles, our favorite dudes keep us guessing, and that's just one of the reasons we love them. Show him just how much you cherish those little things that set him apart with a non-cheesy Valentine’s gift that’s made just for him. From a one-of-a-kind patchwork sweatshirt you'll want to steal for yourself (trust us) to a personalized key ring that'll help him keep tabs on his guitar pick too, these gift ideas speak especially to what makes him oh-so-special.
A sturdy apron
A multipurpose keychain
A monogrammed wallet
A stylish sweatshirt
An adorable pet portrait
Valentine’s Day gifts for her
Whether it's a pair of heart-shaped hoops she'll rock every day, a pretty pair of taper candles for her next dinner party, or a farm-fresh bouquet delivered to her doorstep, these cute Valentine’s gifts for her are perfect whether she’s your bestie or your beloved. With swoon-worthy finds starting at just $18, these unique Valentine’s gifts for her are sure to put a smile on her face.
A perfect pouch
SHOP: Vegan leather pouch from Martha Brook, from $39
A snuggly robe
SHOP: Pink linen bathrobe from April Notes, $105
Hand-dipped candles
A cheerful, retro planter
SHOP: Retro ceramic planters from Sun Sprinkles Shop, from $65
A farm-fresh bouquet
SHOP: Fresh flower arrangement from The Bouqs Co., from $79
A delicate pair of earrings
SHOP: Heart hoop earrings from Hartmann Jewelry Works, $100
Valentine’s Day gifts for kids
From sweet DIY crafts to keep little hands busy to matching tees for the whole crew and yes, something fun for fur babies too, these cute Valentine’s day gifts are made with the smallest sweethearts in mind.
Customizable crowns
Super-cute craft kits
A pawsitively purrfect pet costume
Coordinated besties tees
Mix-and-match bath bombs
SHOP: Heart-shaped bath bombs from Kind & Bloom, $18
Matching couples' Valentine's Day gifts
Calling all fans of a matching moment! This is your time to shine. If you resisted the urge to go full-on coordinated for your couples' holiday gifts, consider this permission granted to lean in. After all, what is Valentine's Day if not sentimental? Keep it subtle (and practical) with a pair of luxe luggage tags or get cozy with linen pajama sets.
Lounge-worthy pajamas
Cozy, striped wool sweaters
SHOP: Merino wool sweater from SALANIDA, $303
Matching couples' bracelets
Coordinated luggage tags
Printed dress and top
SHOP: His and hers matching outfits from zanaani, from $75
Cute Valentine’s Day gifts under $50
A extra-special gift from a small shop with a small price tag? Talk about major heart eyes! Send love from near or far with wilt-proof flowers they can display year-round, surprise your favorite fashionista with an on-trend hair accessory or statement ring, or capture your best sides with a set of printable personalized portraits perfect for that blank wall they've been eyeing. These Valentine’s gift ideas are all under $50 and sure to make their day.
A dazzling signet ring
A sentimental portrait
SHOP: Custom line drawing couple portrait from purpllestudio, $20
A balletcore bow
A lovely leather coin purse
Digital couples' portraits
SHOP: Personalized couples' portrait from Myminifam, $50
A bespoke name ring
SHOP: Custom name ring from Caitlyn Minimalist, $32
A custom photo key ring
Fabulous forever flowers
SHOP: Decorative faux flowers from Another Studio, $12
Shop more Valentine’s Day gift ideas
Discover more gifts on Etsy
*Offer and pricing subject to availability and change at the discretion of sellers. See individual shops for details and up-to-date pricing.
