With chic designer details and unique silhouettes, the standout looks from this Black-owned brand will give your outfit that extra wow.
In our Featured Shop series, we shine a light on a standout shop from Etsy’s talented seller community, offering readers a behind-the-scenes look at their process and story. This month, it's all about stylish plus-sized women’s clothing from On 24th by Jordie.
For too long, the fashion industry has tried to tell women what’s beautiful and how our bodies look best. Lucky for us, visionary plus-size clothing designer Jordie McFarquhar is here to change all that. With On 24th by Jordie—her fashion-forward collection of avant-garde garments—Jordie is single-handedly rewriting the rules on curvy style and inviting plus-size women to get creative while getting dressed. “When I design, I just imagine clothing that’s interesting, that makes a statement, and that clothes curves in a beautiful way,” explains the New York-based maker. “Because I myself am plus size, I have the advantage of designing for a body that I’m familiar with.”
Whether designing flirty ruffled metallic tops or edgy fringed denim trenches, Jordie’s distinctive pieces prioritize personality and are intended to stand out proudly in a crowd. “Traditional retailers assume all plus-size women are very body conscious and want to look slimmer or hide their curves,” she says. “I hope my customers feel empowered in their bodies and wear my clothing with their heads held high.” Whether you’re looking for a breezy, beach-side skirt to take on a romantic getaway or an eye-catching spring jacket that’ll make your daily commute feel like a runway, Jordie’s confidence-boosting clothes are just the thing to give your wardrobe a well-deserved refresh. Even better? You’ll be supporting an ultra-chic Black-owned Etsy shop in the process.
Read on to discover the inspiration behind Jordie’s one-of-a-kind designs, and shop the On 24th by Jordie collection.
SHOP: The Joy plus-size beach cover-up, $180, and the Britt tote bag from On 24th by Jordie, $60
SHOP: The Winnie black denim trench from On 24th by Jordie, $360
SHOP: The Sonia 2.0 plus-size denim top from On 24th by Jordie, $150
Why On 24th by Jordie should be on your radar
Asymmetrical lines, ruffled cutouts, shiny grommets, fluffy fringe: It’s all in the details for Jordie, who meticulously hand-sews a touch of razzle-dazzle into each of her made-to-order garments. “For me, my aesthetic is about wearing pieces that pop or are interesting in some way,” she explains. Encouraged from a young age by her mother, who had her own signature style (“she was always over the top but in a practical way”), Jordie made it her mission to create similarly evocative pieces to fit and flatter her own body. “As someone who has always been curvy, I realized early on there was not really a place in fashion for me,” she explains. To remedy that, Jordie pulled inspiration from an unlikely place: “I really like how menswear is structured—jackets and shirts with collars and the overall idea of well-tailored clothing—it feels very strong and powerful, and I like the idea of creating clothing that makes women feel that way.” That concept is perhaps best displayed in the sophisticated business-core construction of her Etsy Design Award-winning Winnie Trench, which Jordie now offers in three versions. She says, “For the black denim Winnie, I even used a zig-zag stitch to create a pinstripe on the sleeve, because I wanted to give it a suit sort of look.”
SHOP: The Winnie black denim trench from On 24th by Jordie, $360
SHOP: The Winnie plus-size denim trench coat by On 24th by Jordie, from $360
SHOP: The Soph top from On 24th by Jordie, from $130
SHOP: The Soph top from On 24th by Jordie, from $130
SHOP: The Sonia metallic one-shoulder top from On 24th by Jordie, $90
The best On 24th by Jordie pieces for memorable gifting
Good news for gift givers: Whether the person you’re shopping for is ready to dial up the drama or they’re trying on bolder looks for the very first time, Jordie’s pieces can be dressed up or down as much as they like. “Everything I design is meant to be versatile and easy to wear,” Jordie explains. “It all depends on how the customer puts an outfit together and what accessories they use.” Take the fishnet Sonia top, an effortlessly styleable one-shoulder number. “Sonia can be worn with shorts, over pants, or as a swim coverup because the fabric does not retain water and dries quickly,” Jordie says. Still not sure what present to pick? “You can never go wrong with a good jacket,” Jordie recommends. “It’s an easy first step to amplifying any outfit, because the base layer can be a simple top and a pair of pants.”
SHOP: The Dani denim jacket from On 24th by Jordie, $230
SHOP: The Soph Top 2.0 mesh top from On 24th by Jordie, $150
In her words
“On 24th is my love letter to plus-size women, who deserve fashion-forward pieces. By designing clothing that celebrates curves, I hope to redefine how our bodies are dressed and viewed in the fashion industry, and to show the beauty in plus-size bodies when we’re given clothing that’s made for us! My only request is that you wear each piece with confidence.”
SHOP: The Mia top from On 24th by Jordie, $90
Follow On 24th by Jordie on Instagram.
Lifestyle photos by Gabriela Herman. Additional product photography courtesy of On 24th by Jordie.
